®

Joan Alvares

Creative Director.
If creativity can be directed.

2009 — present
Partner at Poko
independent creative agency based in Barcelona and Lima.

2011 — 2016
Teacher  at IED Barcelona
for the subjects of New Media and Below The Line (IED + University of Westminster)

Talks.

2015 Conversaciones sobre publicidad, IED Barcelona.
2013 Creative Catalyst, Barcelona.
2012 CETT/UB, Barcelona.
2012 Universidad Complutense de Madrid.
2012 Event Marketing Institute, Barcelona.
2012 The College Of Everything, Valencia.
2011 Club de Creativos de España, Barcelona.
2010 ESADE Creapolis, Sant Cugat del Vallès.
2010 Universitat Politècnica de Catalunya, Castelldefels.
2009 Festival Seven Senses. CENP, Madrid.
2009 Creamedia, Barcelona.
2009 IE Business School, Madrid.
2009 Complot, Barcelona.
2009 Pechacucha Night, Barcelona.
2011 Festival Publicatessen, Segovia.
2010 Daisy Market, A Coruña.
2011 Artfutura, Alhóndiga Bilbao.
2010 Seminari de Comunicació, Palafrugell.

Some Brands.

Nike, Converse, Ray-Ban, Persol, Reebok, Roxy, Red Bull, Damm, Absolut, Trident, Danone, Torres, Deutsche Bank, Red Hat, Motorola, Arrels Barcelona, Warner Bross, FC Barcelona, Imagin Bank, Random House, Generalitat de Catalunya.

Workshops.

2016 Barcelona Activa, Barcelona.
2014 The College Of Everything, Barcelona.
2013 IDEC Pompeu Fabra, Barcelona.
2012 Universidad Europea de Madrid.
2012 Curso Superior de Marketing UCM, Madrid.
2011 BES La Salle, Barcelona.
2010 Design Road, Al-Manama, Bahrain.
2010 EIBTM World, Fira de Barcelona.
2008 XII Semana de la Publicidad. Cali, Colombia.

Articles.

2011 “Reviewing the Future”, Artfutura Book.
2010 “La publicidad que no parece publicidad“, Harvard Business Review.
2009 “Marketing No Cost”, IP Mark.