Humaniza tu Ropa

Communication campaign for Humana. The campaign aim was both to revalue the perception of second hand clothing and to encourage the donation of the garments you don’t wear anymore. Work included a video, a series of posters and a webapp under the concept “Humaniza tu Ropa” (Humanize your clothes) which showed the soul, and the amazing stories, behind a used garment.

Client: Humana Spain / Art Direction: PMGrafika / Year: 2014


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