Toma y Lee

Viral campaign for Malpaso. To present this young and brave book company a fake robbery took place in a book store in Barcelona. The robbers did not steal any money but only books. The hoax gained attention of the main Spanish media, even the international such as the BBC News. After some days we unveiled the truth.

Client: Malpaso Ediciones / Agency: Berepublic / Production: Division Q / Year: 2014