We Run Madrid

Every New Year’s Eve Madrid celebrates its renowned San Silvestre Vallecana, one of the most popular 10K urban race in the world. In order to attract youngsters and challenge them to get fit for the race, Nike set up a pop-up space and a training program at the Universidad Complutense campus.

Client: Nike / Agency: Lateral Thinking / Year: 2014

 

LetsPicYou Photo

LetsPicYou Photo

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